Permanent make-up (PMU) represents a group of techniques in permanent makeup which have been developed by Sviatoslav Otchenash and which are taught at the AcademyS. These techniques cover micropigmentation of the eyebrows, lips and eyelids and their aim is enhancing the client’s natural look that could have deteriorated due to age, certain diseases, presence of scars, and similar.

Permanent make-up treatment can also be used to emphasise the client’s best features or, simply, to save their time which they spend every day on a mundane task of applying makeup. No matter if the eyes, lips, or brows are being done, our goal is to teach our students that for the best result not only the client’s wish is important – what also matters is the artist’s professional opinion on what will fit the client best.

By using sterile and disposable equipment, the best quality pigments are injected under the top layer of the skin. Immediate result of the treatment is usually not so representative: in the beginning color will appear darker because of the pigment which was placed in the epidermal layer. As the skin regenerates, this upper layer of epidermis will shed and it will be replaced with new cells. As a consequence, the pigmented area will appear brighter than it was at first place.

PMU techniques can be divided into 4 categories:

  • S-Brows

    Magic Shading Technique – Shading technique for eyebrows


    Magic Combined Technique – Hair strokes combined with shading technique

  • S-Eyes

    Stardust Technique – Shading technique with two (and more) colors

    Soft Liner Technique – Eyeliner with no hard “edges”

    Classic Eyeliner Technique – Full black eyeliner with hard “edges”

  • S-Lips

    Superbright Shading Technique – Lipstick effect

    Aquarelle Technique – Natural effect

  • Cover-up Technique

    Cover-up Technique – Covering up old/unsuccessful PMU procedure for lips, eyebrows and eyeliner


Who can be our Student?

The only precondition someone must fulfill in order to be our Student is to have willingness to learn!

It doesn't matter if you have any previous cosmetic experience or if you are a lawyer, musician, cook, or an engineer.

Everyone is welcome to join our courses!

How to become a Student?

AcademyS offers various courses at which Students learn about different cosmetic procedures.

For each of them we organize live and online training events.

Having chosen the course of your interest, you should contact the organizer, get all necessary information, apply, and you are on board!


Artist is every person who has previously been AcademyS Student and successfully passed Craft Master application training.

Each Artist obtains a certificate, logo with the unique number, introduction to the AcademyS map on the website.

If an Artist wants to advance, he/she has to practice hard, publish his/her works and follow all the changes in techniques and materials.

In order for an Artist to become a Royal Artist, he/she has to have the title of an Artist for at least 6 months.

He/she can become a Royal Artist after being proposed by his/her or some other Master. If all the Masters agree, an Artist is pronounced a Royal Artist

Royal Artist

Anyone who has been an Artist for at least 6 months, who is active on social networks and groups and whose works have been noticed by many Craft Masters can become a Royal Artist.

Artist who meet the 6 month criterion and believe that their works are good enough can send 5 of their best works to our team at Their works will be presented to Craft Masters who will decide whether this person can actually become a Royal Artist.

By becoming a Royal Artist, you receive a new logo, certificate (via email) and place on the map with new information.

Royal Artist has a chance to become a Master Assistant, by creating lessons and making video materials for the Craft Master application.

Royal Artist also has the right to assist Masters in their trainings if they have a lot of students.

Craft Master

Craft Master’s job is to teach students according to AcademyS rules and the Craft Master application and guide them to pass all the levels and obtain the certificate.

Besides transferring theoretical knowledge about pigments, skin types, tools, hygiene, etc., Craft Master’s task is to teach students how to approach their clients and to motivate the students to keep working with their constant support, as well as to respond to students within 48 hours.

Craft Master is obliged to introduce novelties and lectures he/she finds necessary to the basic Craft Master and to have one video on live model recorded by the AcademyS rules.

Grand Master

Craft Master who has more than 100 certified students within one year and who has been a Craft Master for more than a year can become a Grand Master.

Grand Master has to have a recognizable style accepted by others on the forum, a different technique and shape and modified basic Craft Master.

Each Craft Master can become a Grand Master if he/she creates his/her recognizable technique or significantly contributes to the development of the existing techniques. Also, each Craft Master who introduces a new technique into the Craft Master application can become a Grand Master if he/she proves that he/she has created that technique.

Grand Master has to design a new technique, but also has to have good personal qualities and help others to advance.

Grand Master is allowed to appoint his/her own Craft Masters based on the Craft Master application system, his/her Students, Royal Artists, Craft Masters, etc.

Training events